Wednesday, November 17, 2004

From the talk of the need for more viewers and better ratings, this (NYT's reg. req'd.) is more a case of "Desperate ABC Sports". (Alternate source for the story at USA Today.)

Considering how common these major malfunctions in decision-making have become, you have to wonder whether a lot of these network 'marketing majors' are nothing more than sitcom actor wannabes (do you mean groupies? Ed. Wouldn't rule it out, dude.) Maybe it's time for upper management to send a whole bunch of their MM's to the closest "The Mechanics of the Atta Boy" seminar.


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